We are two youth club soccer coaches. During COVID, local youth soccer training guidelines were very strict.  We needed to keep all our equipment compartmentalized and clean.  Our pinnies, clean and dirty, were always getting mixed together.  Additionally, since we were socially distancing, it was no longer feasible for players to grab the balls, cones, foldable goals, and other equipment out of the trunk.  So we were always making multiple trips to and from the fields to setup and breakdown our training sessions.  Out of challenging COVID times, a great idea emerged. 

We started sketching a bag that will help coaches stay organized and efficient. The UltimAte BALLA Bag was born. This bag is designed for coaches by coaches.  This bag will make the coach’s life easier.  And you ask, “Why do we have a fox in our logo?”  Well the fox is one clever animal that perfectly embodies the spirit of what drives our company. We may have started with the UltimAte BALLA bag, but you’ll soon see other “clever like a fox” products delivered by our creatives.

Chuck & Val